WHAT WE DO

Today, brands seek more intimate and engaging relationship with the people they serve. Their key challenge is engagement through bigger, bolder ideas and by getting more up-close and personal. We help our clients understand how to engage people with their brands and products. We work to help clients understand and solve strategic, creative, executional and media issues.

Robust Toolbox – Expertise Across Methods

We address clients’ business issues using a range of research methods, from qualitative to advanced quantitative design. Our high-end quantitative solutions include complex conjoint design and segmentation analysis, among others.

What can we do for you?

INNOVATION

 

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STRATEGY &

COMMUNICATION

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OPTIMIZATION


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ADARA has partnered with clients to help them…

  • Deepen understanding of consumer needs and behavior in the category
  • Enable effective targeting through consumer segmentation
  • Defend, maintain, and expand space on the shelf
  • Grow revenue via price optimization research
  • Strategically activate line extensions (package, flavor, etc.)
  • Optimize the entire product portfolio
  • Develop, test, and optimize concepts, products, positioning, and messaging