February 6, 2017

Video Storytelling

ADARA now offers video reporting of broadcast quality. We use top-of-the-line video, sound and lighting equipment, and whether in the field or in a traditional focus group setting, we ensure a premium video product in terms of resolution, editing and narrative story. Our productions are incredibly valuable in extending the power, passion and truth of the… Read More

January 20, 2017

Consumers want companies to offer choices, just not too many

Freedom of choice – on the surface it sounds like a good thing, and in marketing research studies, respondents unequivocally say they prefer to have choices. But with choice comes complexity. Anyone who’s shopped for a car or a smart phone knows this all too well. This dizzying array of options consumers are offered nowadays… Read More

December 17, 2016

What Health Care Can Learn from the Transformation of Financial Services?

“The U.S. healthcare system is undergoing a disruptive transformation as it shifts toward a value-based model that makes providers more accountable to their patients and payors. As players throughout the system scramble to adjust, they should look to the financial services industry which has undergone a similar transformation over the past 20 years as it… Read More