OPTIMIZATION TECHNIQUES

Getting to the right type of optimization methodology depends upon identifying the specific needs of a given product category or line of products and the research objective.

BUNDLE / PRODUCT OPTIMIZATION

Test multiple product features that play into product profile to
determine the most appealing bundle/offer

LINE / PRICE OPTIMIZATION

Multiple SKUs per product category OR the product can be bundled or
customized

BENEFITS/FLAVORS OPTIMIZATION

Need to prioritize features/benefits/flavors independent of price and
competition

MESSAGE OPTIMIZATION

Large number of alternative claims/messages to be tested or when
consumers choose based on ”must-have” features

                            Case study #1
Mac & Cheese Portfolio Strategy and Optimization                                    

                            Case study #2
Smartphone Optimization                                    

                            Case study #3
Kids Beverage Innovation Pipeline Development                                    

                            Case study #4
Global Ostomy Portfolio Strategy and Communication